Show & Sell – An End and a Start

After a run of 9 months, my exhibition at the IGZ came to an end in December. Originally due to finish in September, I was extremely pleased that it had been extended by a further 3 months.

The majority of the 30 pieces were returned to The Hague and are now stacked up in my atelier waiting for a new home.

However, 3 pieces have already found their new home! The IGZ has purchased 2 paintings, the stripe-duo ‘Cool Blue Stripes’ and ‘Divided in Sleep’, and 1 photo called ‘Galaxy’. A 10% sell rate on only my second exhibition is a great result.

As one exhibition came to an end, a new one started.

I have been busy organising an exhibition at Diageo in Amsterdam called ‘Revealing Talents’. The aim of the exhibition is to reveal the hidden talents of Diageo employees.

On 17th December the ‘Revealing Talents’ exhibition officially started. Unfortunately, due to the severe weather at the time the Grand Opening event had to be postponed till January, but both the exhibition and the Grand Opening were well attended and I have received a lot of good feedback and many requests to take part.

It’s caused quite a buzz in the office. And that’s exactly the point – to get conversation started, to get to know and value each other better and to see if there’s a way we can use each other’s talents in the working environment. After all, if people are doing what they love and what they do best, then they will achieve more and get more satisfaction out of their work.

The exhibition is ongoing, but the content and participants are rotated every 3 months. The first exhibition is showcasing the talents of 5 participants: a painter, a photographer, a furniture-designer/maker, a dancer and myself as painter and photographer. Future talents that we’re expecting to reveal will be: yoga teacher, swimming teacher, neurolinguistic programming trainer, hypnotist, sculptor, digital artist, painters, photographers, bakers/cake decoraters and cooks. And all this in a company that produces premium alcoholic drinks!

The second exhibition is planned to start in late March and I’m really looking forward to the reaction of the Diageo employees to the talents that are revealed of the next group of participants.

Dieuwke Swain
Fine Artist & Photographer
DESigns

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One thought on “Show & Sell – An End and a Start

  1. Roberte Swain says:

    Well done! I am immensely proud of you. Maar hoe kan het ook anders, je bent mijn dochter. May this be the start of a beginning and certainly not the end.
    Heed your father’s advice: don’t forget to sign your oeuvres.
    Keep them coming.
    love as always
    your mum

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